Culture plays a minimal role in the perception of odor pleasantness, as scientific study says, published in Current Biology.

👉 Researchers from University of Oxford found that Vanillin scent is the ❤️ favorite in 10 different cultures.

Highlights published in the journal:

“Culture plays a minimal role in the perception of odor pleasantness
Individuals within cultures vary as to which odors they find pleasant
Odor pleasantness can be predicted by the physicochemical properties of molecules
Human olfactory perception is strongly constrained by universal principles”

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